Wednesday, 2 January 2019

Branding - Catching Them Young

Court Room at the Bangkok KidZania
Author ProjectManhattan
Licence Creative Commons Attribution-Share Alike 4.0 International

















On Friday, the son of my former ward celebrated his 8th birthday. For a birthday treat his parents and I took him to the London KidZania which describes itself as "An Indoor City Run by Kids." Located in the Westfield shopping centre in Shepherds Bush it consists of 75,000 square feet of replica child size shops and offices on two floors where children aged between 4 and 14 can try their hands at all sorts of occupations.

Children and their accompanying adults pass through immigration where they are issued with wristbands. Activities are paid for with kidZos which is KidZania's private currency though food and drink have to be purchased in sterling.  Activities for adults are limited to queueing with children, watching their role play, consuming refreshments and riding a bus.

Like a lot of children's attractions, KidZania is a transatlantic concept, but from Mexico rather than the United  States.  The first KidZania opened as  La Ciudad de los NiƱos (Kids' City) in Mexico City in 1999.  La Ciudad was rebranded as Kidzania in 2006 when a second children's city was opened in Monterey. The Mexican company KidZania S.A.P.I. de C.V. has registered the word KIDZANIA as an EU trade mark for a wide range of goods and services in classes 6, 16, 20, 21, 25, 41, 42 and 43 with effect from 3 Jan 2003. It also holds many other trade marks and trade mark applications relating to KidZania around the world.

The company has franchised KidZania theme parks in 20 countries, mainly in Latin America (Brazil, Chile, Costa Rica and Mexico) and Asia (India, Indonesia, Japan, Kuwait, Malaysia, Philippines, Saudi Arabia, Singapore, South Korea, Thailand, Turkey and the United Arab Emirates).  So far, there are none in the United States and only three in Europe (Lisbon, London and Moscow) bit that is about to change with planned openings in Chicago, Dallas, New York and Paris.

Activities offered at the London KidZania are branded by Alder Hey Children's NHS Foundation Trust, Aljazeera Media Network, the Bank of England, British Airways, Cadbury, Costa, Dorsett International, Eat Natural, Gourmet Burger Kitchen, Global, H & M, Hamptons, Innocent, K-Market, Metro, Middlesex County Cricket Club, Mission Deli, Nintendo, People's Dispensary for Sick Animals, Roland, Snazaroo, The Original Tour and other organizations.  Alder Hey hospital, for example, allows children to role play as baby care nurses, paramedics and even surgeons.  Cadbury instructs them in chocolate making. 

About the only role plays for which no provision was made in London was the law which I would have found strange as a child for I knew that I wanted to be a barrister from a very early age. However, Wikipedia reports that there is a court at the Bangkok KidZania and there are others in other cities. 

The investment of some of those brand owners is impressive.  British Airways, for example, has contributed part of an aircraft fuselage and flight simulation equipment and many members of the KidZania staff wear British Airways uniforms.  Clearly, those brand holders see marketing or other opportunities in KidZania.

Our 8 year old tried his hand at print and TV journalism with Metro and Aljazeera, chocolate making with Cadbury and flight training with British Airways among other activities.  There was quite a lot of queueing for one or other of his parents during which time I relaxed in Costa's coffee shops. I also watched him perform in Aljazeera's TV studio and I have a new keyring with a photo of the little boy in an airline pilot's uniform.

Anyone wishing to discuss this article or the legal protection of branding generally by trade mark registration, the law of passing off, geographical indications or otherwise should call me on 020  7404 5252 during usual office hours or send me a message through my contact page.  I should also like to wish all my readers a very happy New Year.

Monday, 15 January 2018

The State of Small Business in London
















Jane Lambert

In Mapping Enterprise 14 Jan 2018 NIPC News I reported on the research into small and medium enterprises ("SME") across the UK that Nesta and Sage  have carried out and published in The State of Small Business: Putting UK entrepreneurs on the map their reports and on The State of Small Business website.

With 1,010,075 SME, London is the region with the largest number of small businesses. There are 37.6 startups for every 1,000 of the population which is more than 3 times the national average. However, London also has the biggest proportion of business failures (18.0 per 1,000 compared to 6.8 for the national average).  Detailed information for each local authority appears on the State of Small Business website.

Glancing at selected local authorities the City of London has 17,130 SME employing 156,145 persons of whom 41,521 are in financial services, 40,492 in professional, scientific and technical services, 18,989 in business administration and support and 16,925 in information and communication technologies. Financial services are by far the most productive sector with the greatest productivity. The City has 5 accelerators, 2 incubators and 126 flexible work spaces.  Westminster has 45,850 SME employing 325,857 persons in a wide range of business services.It  15 accelerators, 5 incubators and 257 flexible work spaces. By contrast, Lewisham has only 9,370 SME employing 30,803 and has no accelerators, incubators or flexible works spaces.

Anyone wishing to discuss article or SME generally should call me on 020 7404 5252 during office hours or send me a message through my contact form.

Tuesday, 26 September 2017

Thought for Food: IP and Takeaway and Restaurant Innovation







Jane Lambert

What possible link could there be between IP and fast food?  Lots when you think of it. Trade Marks, passing off, geographical indications and of course all sorts of improvements in food preparation and distribution technology that can be patented.

That will explain why Gary Townley of the Intellectual Property Office will be speaking and exhibiting at the Takeaway & Restaurant Innovation Expo  2017 that takes place at the ExCel Centre today and tomorrow. Gary is also presenting a course on IP for the food and drink industry at Northampton Central Library on Thursday.

IP in the production, preparation, marketing and distribution is a subject of which I have had a lot of experience having been in some important cases and having advised and represented some rising stars in the industry. If you are engaged in agriculture, food preparation, distribution or catering I should be glad to talk to you. Call +44 (0)20 7404 5252 during office hours or send me me a message through my contact form.

Monday, 25 September 2017

Mums Enterprise Roadshow - London

The Business Design Centre
Author Matt Brown
Licence Creative Commons Attribution 2.0 Generic
Source Wikipedia


















Jane Lambert

In my Inventors' Club blog today I mentioned the Mums Enterprise Roadshow which is holding a series of "child-friendly work and business exhibitions helping mums on a mission whether that be retraining, finding flexible work, starting up or growing a business."

The first of those events is taking place at the Business Design Centre in Islington today. According to the event webpage, there are some interesting talks and exhibition.  If you happen to be in London today and have the time it would seem to be an event that is well worth attending.  The Centre is very close to Angel and Highbury and Islington tube stations and is on several bus routes. Parking is not quite so easy if you come by car, but the website says there is space for 250 vehicles at the nearby Hilton.

If any of my readers who attend the event would care to report on what they saw and did, I should be very glad to publish what they have to day.

Should you want to discuss this article or innovation in general, call me on 020 7404 5252 during office hours or send me a message through my contact form

Friday, 10 February 2017

London leads Start-up and Scale-up Tables for Digital Enterprise

Author Dbachman
Creative Commons Licence





















Jane Lambert

The European Digital City Index (EDCi) was produced by Nesta as part of the European Digital Forum, EDCi provides information about the strengths and weaknesses of local economies in relation to the formation and growth of digital businesses.

The index applies a number of different criteria in drawing up its index which are set out in the Methodology section of its website.  Applying those criteria, Nesta produced the following table of leading European ciies for start-ups:
  1. London
  2. Stockholm
  3. Amsterdam 
  4. Helsinki
  5. Paris
  6. Berlin
  7. Copenhagen
  8. Dublin
  9. Barcelona
  10. Vienna.
For scale-ups, the table was:
  1. London
  2. Stockholm
  3. Paris
  4. Helsinki
  5. Amsterdam
  6. Copenhagen
  7. Berlin
  8. Munich
  9. Dublin
  10. Vienna
Why London? ESCi explains: 
"The city’s substantial financial sector is undoubtedly a major benefit: not only is London’s venture capital industry the most developed in Europe, but the presence of many financial services firms helps promote a growing number of fintech and crowdfunding startups, like Seedrs, Funding Circle, Transferwise, Wonga and DueDil. London is also the accelerator and coworking capital of Europe, as well as boasting a number of world-class universities. Its vibrant startup scene is supported by a strong creative cluster around ‘Silicon Roundabout’ and, despite Brexit fears, the city still attracts significant talent from all over the world."
Successful start-ups include Deliveroo, Made.comAppNexus and Borro.  ShazamTransferwiseWonga, FarFetchZoopla and Lastminute.com are examples of successful scale-ups.

If anyone wants to discuss the legal aspects of starting a digital or any other business, call me on 020 7404 5252 or send me a message through my contact form.

Business and IP Centre: Innovating for Growth










Jane Lambert

Two opportunities announced recently by the British Library Business and IP Centre:
  • Innovating for Growth: Scale - ups: three-month small business support programme offering over £10,000 worth of specialist advice; and 
  • Innovating for Growth: Start-ups: Two-day course.
The advice that successful candidates on the scale-up programme will receive is as follows: developing a growth strategy, refining the candidate's business model, product and service innovation, creating a marketing strategy, building a brand, maximizing intellectual property and business and market intelligence.

Application date 16 March 2017.

The two-day start-up course covers business planning, finance, marketing and other practical information and introductions to the resources of the Business and IP Centre and intellectual property.

Further information on the Business and IP Centre website (see Innovating for Growth: Scale - ups).

Monday, 11 July 2016

IP and Fashion: the Consequences of Brexit

UK and the remaining Member States
SourceWikipedia
















Jane Lambert

Last month I conducted a seminar on IP and fashion for MBL Seminars in London.  As the fashion industry relies on EU trade marks and registered Community designs more than most I have published on article on the effect of Brexit on the IP rights used in that industry.

In that article, IP and Fashion: the Effect of Brexit 10 July 2016 4-5 IP, I have referred to art 50 of the Treaty of European Union which provides that the EU Treaties and all legislation derived from them will cease to apply from the coming into force of the withdrawal agreement or two years after our giving notice to withdraw whichever occurs soonest. It follows that all EU legislation will fall away upon our leaving the EU but there will be a difference between legislation enacted by Parliament to give effect to EU directives and regulations made by the EU institutions.

Legislation made to give effect to EU directives such as out Trade Marks Act 1994 and the Registered Designs Act 1949 will remain in force because they are Acts of Parliament but regulations such as the EU Trade Mark Regulation and the Community Design Regulation will fall away immediately. As a result EU trade marks and registered Community designs will cease to apply to the UK, unregistered Community designs will dissolve and the courts of the UK will no longer have jurisdiction in EU trade mark and Community design disputes.

That will require a thorough review of all agreements relating to those rights and in some cases renegotiation and re-drafting. Inevitably legal costs will rise appreciably though these may be offset by costs savings here and there.  I shall be discussing these and other changes resulting from Brexit in a seminar in September. If in the meantime you wish to discuss any of these developments call me on 020 7404 5252 or contact me through this form.